This Anti-Smoking sticker conveys a really strong message. How? Well the combination of the image and the use of something that's part of our surrounding creates a much greater disgust towards the practice. For example, the ashtray mouth is a representation of what people see when one smokes. It's true, because, when you stick a cigarette in your mouth, your treating it like an ashtray. The old "Joe Chemo" ad is nothing compared to the image shown by these stickers. Even though Joe Chemo rhymes which make it easy to remember, the ashtray/mouth or pipe/mouth image has a stickier message, because the designer used a real human image that we all know, and an ashtray. This is a really successfull ad.
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